This was done back in the 1970′s and still rings true today.
Dieter Ram’s 10 principles of good design – print them out, and compare them to every website you visit. Or just memorize them.
According to Dieter, good design:
- Is innovative
- Makes a product useful
- Has aesthetic quality and value
- Makes a product understandable
- Is unobtrusive
- Is long-lasting
- Is thorough down to the last detail
- Is environmentally friendly
- Is as little design as possible
40 years later and it still rings true.
Read more about these principles on Vitsoe .
Footnote – my colleague (the man behind Ched Online) says there is an 11th one for the web, and it makes sense: Design should be iterative.
I feel smarter already.
I discovered this fascinating movement through a brilliant speaker and SEO maven, Avinash Kaushik. He posted a simple status update saying “What happens when a poor town in an impoverished nation is saturated with tens of thousands of bicycles?” With a link to The Bicycle City.
What a powerful idea!
I Followed this back to the Pedals for Progress website, where I read this in their about section:
Every year, affluent Americans buy 22 million new bicycles and discard millions of old ones, abandoning many more unused in basements, sheds, and garages. Most of these end up in our already overburdened landfills. Meanwhile, poor people overseas need cheap, non-polluting transportation to get to jobs, markets, customers, and schools. Pedals for Progress has received, processed and donated over 115,000 bicycles, 1,000 used sewing machines and $10.8 million in new spare parts to partner charities in 32 developing world countries.
At the very least, give them a view and a share.
Teach a man to bike…
This is a cross post of an article I originally wrote for Sparksheet…
The Internet has transformed advertising from a one-way broadcast medium into a truly interactive, two-way experience. But one area that most people still associate with the advertising 1.0 era is the out-of-home industry. While digital signage has been around for decades, billboards, posters and in-aisle promotions have for the most part remained in the pre-Internet age.
But that’s starting to change. Smart brands and savvy advertisers are using screens to engage passersby in a creative, entertaining and memorable way. Technological advancements in touchscreens, gestural interface and facial recognition software are making rich, interactive out-of-home campaigns a reality.
As younger consumers turn away from traditional media, innovative and interactive digital campaigns are becoming an invaluable way to reach the increasingly important millennial crowd.
Continue reading on Sparksheet…
This is a cross post of an article I wrote at Sparksheet
Now that smartphones have gone mainstream, mobile technology is moving toward deeper interaction with the physical world. People share their locations on Foursquare, Gowalla and Facebook. There are taxi-sharing apps, apps that help you find parking spots, apps that recommend nearby restaurants and attractions.
Meanwhile, an increasing number of brands and media outlets are experimenting with QR, a decade-old technology that seems tailor-made for the mobile era. The QR code is basically an advanced bar code, with the ability to store much more information than a standard bar code. The Quick Response aspect of the code makes it a convenient way to serve up content to people on the go.
Here’s how it works. Download one of the many free QR readers to your camera-equipped smartphone. With the app open, take a photo of the code. This will point your browser to a website containing related information, images or video. It can also send a coupon or an SMS to your phone.
The idea is that scanning a bar code is much faster than typing a Web address on your tiny smartphone keyboard or touch screen – and way cooler. These black and white boxes may not be the most visually arresting technology, but it’s what they can do, where they can be placed and how they’re being used that makes QR codes fascinating.
Continue reading at Sparksheet and see some great examples of QR codes in action…
A Lot has been said about BP and the Deepwater Horizon Oil Spill
All negatively, and rightfully so
I don’t blame them for the spill itself
Imagine the operation required for extracting the millions of barrels of oil that our insatiable appetites require on daily basis
The drilling, the piping, the extracting, the shipping, the distribution infrastructure…not to mention a huge organization to manage all this
Not only that, but they are dealing with other similarly complex organizations such Transocean and Halliburton
It is hard to fault people (they are people, lots of them) for accidents that are not caused out of negligence
But this is where the responsibility begins
Perhaps it was negligence on BP’s part that led to the explosion, but my common-sense tells me that BP has strong quality control measures in place
So what went or IS (day 71) going wrong?
Strolling on the streets of Manhattan, these billboards surrounding a BP gas station made the point clearer than daylight
BP Needs to wake up: As long as oil is pouring into the ocean, destroying all systems around it, they are being negligent
BP Should be Proactiv(e): With what is surely a talent rich organization, and deep pockets, anything short of an immediate solution is a failure
Time will tell what happens to BP
Perhaps once the well is capped, they can write a new chapter in their history…
But for now everything they can do and will do will be looked at negatively…unless it involves stopping a certain leak.